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In a recent interview with Rafa Puertas, founder of Intervida and social entrepreneur, Carmen shared the process that led her to create Piñatex. For her, success is not only measured in terms of tangible achievements, but in the ability to open new horizons and face challenges. Although at the beginning her work was focused on the luxury sector, an unexpected turn occurred when she came face to face with the harsh social and environmental realities that led her to redefine her business model.
The Responsibility to Create Positive Change
Carmen mentioned how this reality check forced her to reevaluate her goals. She realized that her work could not stop at merely creating products, but had the potential to make a positive impact on the lives of many people. This change in perspective made her realize the responsibility that comes with being a creator, prompting her to develop an innovative material that not only revolutionizes the market, but also contributes to the well-being of communities and the environment.
The Power of Human Creativity
During the talk, Carmen also spoke about the power of human creativity and its ability to solve problems on a large scale. “Everything we see around us has been devised by someone,” she said, underscoring the importance of ingenuity and imagination in overcoming the challenges we face today. For her, the ability to create is much more than making products; it is a powerful tool to transform the world.
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